Real conversations
Smarter insights
Better decisions

Our approach starts with human intelligence – real conversations – and uses AI to structure, scale and strengthen them. Humanised, simplified, amplified insights that lead to smarter decisions.

Why traditional research falls short !

Clients don’t get enough of what people really think
Too much data, too little understanding
Often after the event and ‘rear view mirror’
Huge issues around quality and engagement of people taking part
Poor return on investment

Humanise

Real conversations with real people

Simplify

Use technology to support analysis and deliver quickly

Amplify

Provide analysis through engaging storytelling

Insight With Real Impact

Real conversations with real people allow us to cover the client issues but also allow people to freely express themselves, providing additional ‘hidden insight’ and people love taking part

Conversations are uploaded immediately and transcripts reviewed to produce summary ‘podcasts’. So you don’t have to wait until the project ends to build recommendations and actions

The process is simplified. Your investment covers our expertise, our approach and our analysis.  No overhead costs, no corporate costs

What People Say About Us

Working with ConversationPartners.AI was a genuine pleasure. Their natural ability to build rapport and create a comfortable atmosphere meant people taking part opened up in ways that even surprised themselves. What I particularly valued was Andy’ collaborative approach. He shared his discoveries throughout the process, creating a dyanamic partnership.

The NFWI/Denman had the pleasure of working with Andy on three important projects

Andy and ConversationPartners.AI brought a thorough and professional approach to all projects, introducing us to innovative techniques and methodologies that were forward-thinking and engaging for our organisation. The use of a diverse range of research methods enabled us to gather comprehensive feedback and valuable data insights. Andy and his company have an excellent ability to present complex findings in an accessible way that made it easy for our team to understand and implement the key learnings.

ConversationPartners.AI has been a key catalyst and integral part in a group of us resolving a complex and long standing issue. Their structured and considered approach and responsive facilitation ensured a successful outcome. They listened attentively and, where necessary, guided discussions constructively and inclusively allowing participants to feel heard and ensuring buy-in from all.

This is absolutely incredible! We love it! It really does capture the essence of what we do and it has actually made me feel proud of what we have achieved in such a short time.

I really enjoyed the conversation, it was a great space for us to think about why we do the things we do!

1. This is a brilliant summary of member conversations.
2. The format is very impressive as a way of summarising in depth conversations

Case Studies

Customer Loyalty Through Layout Simplicity

What keeps someone coming back to the same store, week after week? Our conversation with regular grocery shoppers uncovered something quietly powerful, which is often overlooked – environmental consistency. Beyond brand, product, price and promotions, it was the ease of moving through the store – the comforting familiarity of the layout – that built trust and loyalty over time. Watch the clip to see how this small detail is meaningful to a Tesco customer.

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Everton Fan Frustrated by Branding Overshadowing Club

What happens when branding doesn’t feel right to the people who matter most, your fans? During our conversation with a number of devoted Everton supporters we explored how merchandising and partner branding affect fan sentiment. Watch as one fan shares a moment when the balance between club and commercial branding just didn’t sit right.

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‘If we want to unpack others’ behaviours, motivations and the way they think about the world, listening can help us get there…. listening is what creates the space someone needs to be honest’

Ximena Vengoechea – Listen Like You Mean It

Real conversations
Smarter insights
Better decisions