Deep Listening in Newbury: Understanding Local Priorities

ConversationPartners.AI was commissioned by the West Berkshire Green Party to listen to local Newbury residents. The conversations were not ‘political’ but were designed for the local population to openly express their views on a range of things that affected them , both locally and nationally. There was a wide range of conversational topics and again our conversation partners brought great local knowledge and passion for making their town a better place to live.

David expresses below how valuable that listening exercise was to him and the party.

”Bloody brilliant — and I mean that.

What ConversationPartners.AI did with local Newbury residents genuinely stopped me in my tracks. The deep listening approach got to something that polls and surveys never do — what people actually feel, in their own words, about the place they live. It’s about what really matters to them day to day.

For the Green Party to be really effective, we need exactly this kind of human understanding. The conversations were honest, to the point and therefore really invaluable. And the way the findings were distilled made it immediately actionable, not just interesting.

If you want to know what your community or consumers actually think, this is how you find out.”

David Marsh

Green Party councillor, Newbury Town Council and West Berkshire CouncilCampaign organiser, West Berkshire Green Party

True Blue: The Unfiltered Voice of Everton Fans

Everton FC has been through a tremendous period of change, most noticeably through the move to the magnificent Hill Dickinson Stadium and a turbulent period on and off the pitch, prior to the acquisition of the club by The Friedkin Group and in January 2025, the appointment of David Moyes. In March 2026, Paul Rigby, Chair, Everton FC Fan Advisory Board felt the need to do a deep listening exercise with Everton fans. This is what Paul had to say.

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Customer Loyalty Through Layout Simplicity

What keeps someone coming back to the same store, week after week? Our conversation with regular grocery shoppers uncovered something quietly powerful, which is often overlooked – environmental consistency. Beyond brand, product, price and promotions, it was the ease of moving through the store – the comforting familiarity of the layout – that built trust and loyalty over time. Watch the clip to see how this small detail is meaningful to a Tesco customer.

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Everton Fan Frustrated by Branding Overshadowing Club

What happens when branding doesn’t feel right to the people who matter most, your fans? During our conversation with a number of devoted Everton supporters we explored how merchandising and partner branding affect fan sentiment. Watch as one fan shares a moment when the balance between club and commercial branding just didn’t sit right.

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