How We Do It

We are huge believers in the power of AI as the enabler of powerful human conversations. As the great philosopher, Martin Buber said “The truth is not found by seeking it, but by letting it unfold in the presence of another.”

HUMANISE

AI enables to have an authentic full conversation without ANY limits on the depth and breadth of conversation and our ability to turn that into valuable insight for clients.

SIMPLIFY

AI supercharges the speed of us processing deep conversations so that we can be working immediately with clients on what matters. Speed is a given.

AMPLIFY

AI allows us to distill all that matters in ways that client want to receive insight – true understanding comes with our engaging podcasts and video snippets, and we can combine human and artificial intelligence to give sharp insightful recommendations with supporting conversation quotes.

Our approach
Human + AI, step by step

Meet and Map

What we do: We align on your key decision needs.
Why it matters: Ensures relevance from the very start.

Human Conversations

What we do: We have real conversations with customers, employees or stakeholders.
Why it matters: Captures tone, emotion and nuance. Unlocks deep and hidden insight.

AI powered analysis

What we do: We feed hours of conversation into AI and use prompts to surface trends, sentiment and themes.
Why it matters: Speeds insight generation and ensures scale.

Digestable reporting

What we do: You get clear findings and vivid story telling in a relatable format.
Why it matters: Prioritises actions and delivers immediate value, not just data.